Archive for the ‘Spring 2010 Fashion’ Category

L’Oreal to Buy Essie Cosmetics

Monday, May 17th, 2010

L’Oreal, the world’s leading beauty company has announced it’s plans to buy Essie Cosmetics LTD. Founded in 1981 by Essie Weingarten, a former buyer for Henri Bendel’s, the Queens, NY nail polish giant boasted $28 million in sales in 2009.

The cosmetics firm began its journey to the top offering 12 shades of polish and now offers a collection of over 200 stylish selections and has received a myriad of magazine awards. In addition to polish, Essie has expanded its business to include other products: nail treatments, accessories, cleansers and, even lip gloss.

The acquisition of Essie by L’Oreal is estimated to be completed in 60-90 days. Ms. Weingarten and current CEO Max Sortino will remain active in the company as part of a multi-year agreement. Frederic Roze, President and CEO of L’Oreal USA said, “This strategic acquisition will enable L’Oreal to increase our share in the nail color and care market which has seen significant growth year over year.”

Undoubtedly, much of the growth in said market has been thanks to the innovation of Ms. Weingarten whose nail polishes have become staples at spas and nail salons worldwide.

Find latest beauty products and tips for creating this seasons hottest looks at  butterflydiary.com!

Talk Show Host Tami Reed Paints the Town Pink in Betsey Johnson

Thursday, May 13th, 2010

Dressed in Pink with a fabulous pair of shoes to match, talk show host, Tami Reed, is a force to be reckoned with! The Cleveland native, who started her show with the intent of inspiring and advising aspiring entrepreneurs, has taken Atlanta by storm.

Since bursting onto the scene in the Fall of 2005, Tami has interviewed major celebrities like Usher, Fergie and Sean Combs and has covered major events like The Grammys and Mercedes Benz Fashion Week. She also has appeared on Real Housewives of Atlanta, and, a charming episode of Deserving Design, where she and her husband were treated with a much deserved, surprise wedding reception. All this and the girl still has time to be a dedicated wife and mother to two beautiful children. Impressive!

A vision in any outfit, Tami arrived at the Betsey Johnson event in Atlanta looking amazing in a spaghetti strapped, floral print dress that loyal fans know she bought during a recent shopping trip to the Lenox Mall. Betsey Johnson is Tami’s favorite designer and she is not at all shy about it, “Everyone who knows me, know I love me some Betsey Johnson.” Tami, we couldn’t agree more!

Tami Reed at Betsey Johnson Event in Atlanta

Tami Reed at Betsey Johnson Event in Atlanta

You can catch this successful business woman and fashionista on Talking With Tami Monday’s at 11am on the Mingle Media TV Network and you can also catch Tami’s entertainment report at newstalkcleveland.com.

Net-a-Porter- Online Luxury Fashion Retailer- To Be Bought By Richemont

Thursday, April 1st, 2010

Net-a-Porter, which recently celebrated its one millionth sale as the world’s leading online luxury fashion retailer, is set to be bought by Richemont. Richemont, the Swiss company which also owns luxury brands Cartier, Van Cleef & Arpels, Piaget and Mountblanc, already owns 33% of Net-a-Porter’s stock and values the company and £350 million.

Natalie Massanet, the founder of Net-a-Porter will stay on as the Executive Chairman and says, “Richemont has completely embraced our vision and strategy since they came on board as a shareholder and together we are going to continue to build the 21st Century model for luxury fashion retailing.”

Richemont’s offer is set to become unconditional on April, 1 2010 and it is anticipated that it will be approved by Net-a-Porter’s shareholders.


Denim on Denim for Spring 2010 – No Thanks

Friday, January 15th, 2010
If denim on denim doesn't look good on a model, how will it look on you...

If denim on denim doesn't look good on a model, how will it look on you...

Every season, a respected designer unveils a denim-on-denim look – an inevitable (and unfortunate) fact in fashion. This year, Chloe has the honor.

We’ve seen denim on denim touted as a trend for Spring 2010 (and every other year for that matter) – but as always, we’re just not buying into this look. Best to leave the “Canadian Tuxedo” to those folks up north – and by “up north”, we mean in Siberian where it’s too cold to notice what someone is wearing.

Spring 2010 Fashion Trend – The Draped Dress

Wednesday, January 6th, 2010
Billowy dresses signal a shift to comfort-wear

Billowy dresses signal a shift to comfort-wear

One of the more exciting trends in Spring 2010 fashion (at least in our opinion), is the resurgence of the draped dress. Antithesis of the minidress, draped dresses and gowns project an aura of sophistication, luxury, and most importantly, comfort.

Fashion is oftentimes associated with uncomfortable clothing – we love any look that challenges the convention. Draped dresses are calm, cool, and breezy – and will find themselves in our closet this Spring.

Spring 2010 Fashion Trend – The Minidress

Monday, December 28th, 2009

The Minidress, as modeled by the red carpet crowd

The Minidress, as modeled by the red carpet crowd

This spring, we’re expecting the minidress to become a more prominent street look. The short/tight dress has been a favorite of designer RTW collections since Fall 2008, and subsequently, these designer dresses have appeared on the red carpet – but the general public hasn’t adopted the look. Expect that to change. As the country pulls out of the Great Recession (or as long as it continues to feel that way), party dresses will grow in popularity (and will no longer be a sin of conspicuous consumption).

Spring 2010 Fashion Trend – Lingerie Fashion

Monday, December 21st, 2009
Yves Saint Laurent -- Jean Paul Gautlier -- Alexander Wang

Yves Saint Laurent -- Jean Paul Gautlier -- Alexander Wang

Lingerie-inspired fashion is one of the hottest trends to hit the Spring 2010 runways. The looks, ranging from totally sheer tops to the solid white bra-top (see above), are daring…you’ll need some guts to pull them off. Our favorite bra-top look is the Yves Saint Laurent ensemble on the left. We can totally see this in a resort collection, and it seems doable on a vacation (or tropical locale).

Balmain Spring 2010 Minidress – Who Wore it Better?

Friday, October 23rd, 2009

Sometimes we wonder where runway fashion ends up. There just aren’t many people who can pull off the looks that we’ve grown so accustomed to seeing during Fashion Week – even in New York City.

In fact, one of the few places we can consistently look towards to see designer fashion in action is the red carpet. This week, we New Yorkers were treated to a display of designer fashion at a Broadway red carpet event. Sienna Miller, now starring in After Miss Julie, arrived in a sleek, asymmetrical minidress from the Balmain Spring 2010 collection – a dress that we recognized immediately from the runway.

For your enjoyment, we have photos of Sienna Miller and Balmain’s runway model (below). Who do you think wore it better?

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Fashion Week Paris Spring 2010

Thursday, October 8th, 2009

Belgian native designer Dries van Noten brought culture and ethnicity to the Paris Fashion Week runway.  With an array of rich, vibrant, and sleek flowing fabrics, it was very clear that Mr. Van Noten went beyond the conventional to turn this collection into a reality.  He revealed that one of the hand-woven fabrics he selected (Ikat) underwent a two day journey by donkey in order to make it to his Antwerp studio.  Although ethnic inspired fashion has been done many times before, it was Mr. Van Noten’s unique mixture of his pieces that lead to his exito! Bravo!

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Louise Golden Spring 2010 RTW – A Look at the Collection

Monday, September 28th, 2009

Go frock yourself! The Louise Golden Spring 2010 ready-to-wear collection is interesting to say the least. The collection, mostly consisting of frock-like minidresses and baggy shorts, comes in a variety of pastel colors.

Lace stockings appear in parts of the collection, adding a softer touch to some of the bolder outfits. However, any softness is immediately combated by the inclusion of cone-shaped cups over the breasts, eerily reminiscent of Austin Power’s fembots.

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